Established in 1993, Dalian Victory Plaza Development Co., Ltd. is the
most advanced underground shopping mall development operator in China. Dalian
Victory Plaza is a large-scale commercial real estate project jointly developed
by Sino Pride Development Limited and Dalian Municipal Government.
Dalian Victory Plaza is officially opened in 1998 with a total investment of RMB 1.4 billion Yuan and 56 entrances and exits. As the most representative underground shopping center in China, it consists of four-storey underground super shopping malls and the Victory Shopping Gallery. Comprehensive functions of shopping, leisure, entertainment and catering can be provided here, it is known as “the Shopping Paradise for Youth” and is a shining mark of the city.Dalian Victory Plaza is officially opened in 1998 with a total
investment of RMB 1.4 billion Yuan. It has 56 entrances, and is the most
representative underground shopping center in China. It consists of four underground
floors of super shopping malls and the Victory Shopping Gallery. Comprehensive functions
of shopping, leisure, entertainment and catering can be found here. It is known
as “the Shopping Paradise for the Youth”, and is a shining city card.
Dalian Victory Plaza is surrounded by the railway station, Tianjin Street, Qingniwa and the first avenue of Dalian Zhongshan Road. More than 50 bus lines, subway stations, railway stations and long-distance stations are scattered here. With this unique geographical advantage, it has attracted a high volume of customers and has developed into a core business area of the city.
Based on our operation principle and unique orientation, Dalian Victory Plaza is committed to creating a cultural plaza. We have “performances every week and activities every month”. Moreover, by theme blocks and interesting decorations, the cultural and artistic atmosphere is increased to meet the spiritual needs and to enrich the entertainment experiences of different levels of the young consumer groups. Meanwhile, we pay attention to our employees’ self-cultivation and skill-training, and actively create learning and training opportunities for them. In addition, we encourage employees to demonstrate their personal ability and strengthen their sense of teamwork in the outdoor activities we organized regularly.
Dalian Victory Plaza has been in operation for nearly 20 years, it has provided a good training and group building platform for merchants to enhance their professional skills and strengthen their spirit of cooperation. The rich resource of merchants has now become a unique operating characteristic of Victory Plaza.